COMM 314W - Advertising and Pub Relations

Institution:

Centenary College of Louisiana

Subject:

Communication

Description:

Prerequisite: ENGL 101. This course surveys the related fields of advertising and public relations and examines their role in contemporary society. Topics include history, law, ethics, social dynamics, and economic implications as well as creative and technical elements of the advertising and public relations campaign. The process of advertising and public relations is studied from the perspectives of art, business, and communication. Every fall (same as ENGL 314W).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centenary.edu

Phone Number:

(318) 869-5011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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