BUS 234 - Marketing

Institution:

Pratt Community College

Subject:

Description:

A study of the principles and practices of the marketing functions. Includes a study of consumer and industrial products, the channels through which they are distributed and the promotion and pricing procedures followed by modern business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.prattcc.edu

Phone Number:

(620) 672-5641

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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