BUS 175 - eCommerce: Marketing on Internet

Institution:

Pratt Community College

Subject:

Description:

This course is designed to provide competency-based instruction on the conceptsof E-commerce and the promotion of a business on the Internet. Web page design and the techniques needed to create an effective web page will be emphasized. Internet marketing techniques such as blogging, newsgroups, and search engine optimization will be explored. Home based internet and e-bay businesses will be analyzed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.prattcc.edu

Phone Number:

(620) 672-5641

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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