BUS 150 - Advertising

Institution:

Pratt Community College

Subject:

Description:

This course is the study of the methods of creating demands and finding buyers. It deals with the various media, composition, purposes and mechanics of advertising. Emphasis is on practical application of techniques discussed; students follow in detail a complete advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.prattcc.edu

Phone Number:

(620) 672-5641

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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