CSH 238 - Ad-Ventures

Institution:

North Shore Community College

Subject:

KIDS TO COLLEGE

Description:

Pre: Co: Elect: Nintendo Power Cereal or Captain Crunch? Reeboks or Air Jordans? Whopers or Big Macs? Ever wonder why you choose certain products? The 25,000 ads you see each year certainly have some influence on your choices. Come join us in Ad-Ventures as we explore the world of advertising. We'll find out about the "tricks" advertisers use to get us to buy certain products, test some advertising claims in our Ad-Ventures laboratory, look at some commercials that would make Joe Isuzu blush, take a field trip to local stores to test our consumer smarts, and develop our own ad campaign, from packaging**

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northshore.edu

Phone Number:

(978) 762-4000 ext 4350

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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