WBIT 4601 - Customer Relationship Management (WebBSIT)

Institution:

Georgia Southern University

Subject:

WBIT Web BSIT

Description:

IT applications have allowed many organizations to collect large amounts of data on their clients and to use such data to improve the relationships with their customers. In this course, students will study customer relationship management systems, including the reasons for their emergence, the functionalities that they provide and the issues one would have to face to successfully introduce a Customer Relationship Management System into an organization. Prerequisites: A minimum grade of ?C? in WBIT 3200 Database and WBIT 3600.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgiasouthern.edu

Phone Number:

(912) 478-5391

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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