JOUR 3430 - Media Management and Sales

Institution:

Georgia Southern University

Subject:

JOUR Journalism

Description:

This course studies the organization and operation of media operations' policies and procedures. Examines media management theory and practice, key media administrator roles, media industry processes and departments, and media manager skills in finances, personnel, programming, promotion/marketing, selling of commericial advertising in media and audience research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgiasouthern.edu

Phone Number:

(912) 478-5391

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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