COMM 532 - IMC: Brand, Identity, Reputatn

Institution:

Duquesne University

Subject:

COMM - Communication

Description:

In corporate and integrated marketing communication contexts, leveraging a company's name, core values, and visual representation in all communication and business-related matters both internally and externally requires careful consideration of a three-fold relationship: identity, brand and reputation. This course explores these three facets of organizational development by looking to the philosophy of communication and to the industry commentary for insight into their complex yet essential relationship. The goal of this class is to consider the way in which identity, brand, and reputation work together to build dynamic and sustainable organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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