MSSP 504 - Competitive Intelligence

Institution:

Duquesne University

Subject:

MSSP - MS Sports Leadership

Description:

This course examines the methods used by business management to obtain the information needed to support marketing decisions; selection of target market, design of product, distribution, promotion and pricing policy. These methods include exploratory (qualitative) research, conclusive (quantitative) research, sampling theory and application, and various statistical techniques used to support marketing research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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