MPM 504 - Parish Mktg & Fundraising

Institution:

Duquesne University

Subject:

MPM - MS Parish Management

Description:

This course examines and evaluates strategies to develop an effective parish marketing and fund-raising process. Topics such as parish research, congregant segmentation, effective marketing mixes, and successful promotional and fund-raising techniques will be covered. Upon successful completion of this course the student will: Be able to conduct research into parish demographics and parish organizational needs; Understand how to conduct an assessment of the needs of various congregant constituencies; Develop effective marketing and advertising plans; Initiate tithing programs; Manage growth and development projects, capital campaigns, endowment efforts, and restricted donor funds.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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