MLS 653 - Intg Mktg Strat Comm I:Pr

Institution:

Duquesne University

Subject:

MLS - Master of Lib Studies

Description:

Instructs students in the principles of Integrated Marketing Communication (IMC) for Public Relations contexts. Interpersonal, organizational and managerial strategies are integrated through theories of persuasion. Students learn rhetorical versatility and responsiveness in managing dialogue with diverse publics. This versatility is based on principles persuasion, intercultural communication and crisis communication manage- ment for organizations. The course prepares students for advanced internships and employment in Integrated Marketing Communication contexts. Class projects result in a portfolio that demonstrates a student's ability to manage a client's image, reputation and marketplace relationships.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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