MKTG 479 - Retail Management

Institution:

Duquesne University

Subject:

MKTG - Marketing

Description:

This course focuses on retail management from a strategic perspective while emphasizing the similarities and differences between the retail and industrial sector. Emphasis will be placed on consumer behavior, franchising and the changing retail environment. This course applies the elements of the marketing mix to retail markets and provides a framework for strategic planning in the retail sector.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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