MKTG 371H - Intro to Marketing Honors

Institution:

Duquesne University

Subject:

MKTG - Marketing

Description:

Provides an understanding of the dynamic role marketing plays in society and in organizations. Students build a knowledge base with regard to: strategic marketing, market segmentation, marketing research, consumer behavior, the product mix, the promotion mix, the distribution mix, the pricing mix, technology integration, global marketing, and non-profit marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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