JMA 468 - Media Management

Institution:

Duquesne University

Subject:

JMA - Journalism/Media Arts

Description:

Business policies and practices of newspaper, broadcast, cable, advertising/PR and Internet operations. Departmental functions, cost and income analysis, and leadership styles and techniques with an emphasis on mid-and senior-level management. Case studies and research into issues will be explored. There will be a little mix of interpersonal communication besides the business approach.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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