COMM 438 - Imc:Interactive Strategies

Institution:

Duquesne University

Subject:

COMM - Communication

Description:

Examines theoretical and practical communicative strategies behind interactive marketing. This course will challenge students to apply communication theory in order to support and articulate the role of online strategies in integrated campaign planning. In addition, students will gain a comprehensive understanding of how to think about the implementation of strategic interactive tactics through hands-on projects.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.