COMM 436 - Int Mkt Com:Coord Ad/Pr

Institution:

Duquesne University

Subject:

COMM - Communication

Description:

Covers the principles and practices of marketing communication. Emphasizes a comprehensive, integrated approach to the total coordinated integrated marketing communication mix including advertising, public relations, sales, promotion, personal selling, and interactive strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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