COMM 551 - PR/Advertising Thry & Res

Institution:

Duquesne University

Subject:

COMM - Communication

Description:

Analyzes the body of literature on research and theory in public relations and advertising. The course will connect the study of theory followed by proper research, using academic journals and trade publications. A capstone course for students emphasizing public relations or advertising. Also recommended for students preparing for corporate communication management positions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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