CEHL 401W - Marketing and Public Relations

Institution:

Duquesne University

Subject:

CEHL - SLPA Humane Leadership

Description:

The use of strategies and tactics to generate public awareness, change public policy, or otherwise influence attitudes and conduct is fundamental to humane work. Public relations, communications concepts and marketing techniques will be examined with respect to building relationships with the media and external constituencies. Students will examine nonprofit public relations and marketing communications particular to animal shelters. Emphasis is on practical application of public relations concepts and marketing strategies. The course relies in part on case studies and tactics that aid in developing a marketing and PR plan for the nonprofit organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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