JMA 523 - Media Sales & Promotion

Institution:

Duquesne University

Subject:

JMA - Journalism/Media Arts

Description:

Explains the multi-faceted dimension of sales within contemporary business environments with special emphasis on the tools for media sales and the tools for successful media promotion and branding.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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