MLS 501 - Persuasion in Marketplace

Institution:

Duquesne University

Subject:

MLS - Master of Lib Studies

Description:

Examines how human beings communicate beliefs. As a graduate-level introduction to communication and persuasion, the course asks three basic questions: (1) How are we persuaded to adopt certain beliefs? (2) How are we persuaded to maintain them? (3) How are we persuaded to change them? Answers vary depending upon the perspective taken. The course will investigate the psycholog- ical, the physiological, the sociological, the rational, and the religious perspectives for their insights into interpersonal and organizational persuasion, brainwashing, hypnosis, advertising, propaganda, etc.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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