COMM 350 - Comm & Community Relations

Institution:

Duquesne University

Subject:

COMM - Communication

Description:

Explores community relations efforts as they are implemented by Integrated Marketing Communication (IMC)/public relations professionals in nonprofit, corporate, agency, and governmental organizations. Community relations is a vital part of corporate communication's management function to lead, motivate, persuade, and inform its various publics. Hence, it is an important fact of the public relations function of integrated marketing communication.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.duq.edu

Phone Number:

(412) 396-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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