CMM 8503 - Intro to Public Relations

Institution:

Jamestown Community College

Subject:

Communications

Description:

This course introduces students to the definition of, theory behind, and application of public relations. This course will also introduce the role public relations plays in integrated branding campaigns. The course will include a study of the strategic PR process: research, action and planning, communication and evaluation. Students will gain practical experience in writing news releases, market research, crisis management, and creative design. Corequisite: ENG 1530 Campus and term: J occasionally

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyjcc.edu

Phone Number:

(716) 338-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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