BGRD 59708 - Selected Topics: Brand Management

Institution:

Ithaca College

Subject:

Business-Grad

Description:

Topics of current interest to faculty and students. May be repeated for credit for different selected topics. Graduate students are required to complete an extra course requirement. Offered on demand only. Brand Management is designed to improve student's marketing skills and understanding of specific marketing topics, as well as how various aspects of marketing fit together, all from a brand equity perspective. Accordingly, Brand Management is organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Prerequisite: Graduate standing. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ithaca.edu

Phone Number:

(607) 274-3011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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