MKT 127 - Nonprofit Marketing

Institution:

Hofstra University

Subject:

Marketing and International Business

Description:

The course reflects the increasing importance of marketing in the public and nonprofit sectors. It encourages students to consider how the concepts of marketing are developed and employed in a range of non-profit organizations, including charities, cultural organizations, political organizations and advocates of social causes. The focus· is on the development of the skills needed to create, implement and refine effective marketing strategies for nonprofit and social organizations through lectures, reading assignments and student projects.

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hofstra.edu

Phone Number:

(516) 463-6600

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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