MKT 203 - Marketing Analysis and Management

Institution:

Hofstra University

Subject:

Marketing and International Business

Description:

Managerial decisions in the marketing area. Topics include marketing strategy determination, the role of marketing research, consumer behavior, marketing and the law, consumerism, social responsibility of marketers, international marketing and product, pricing, distribution and channel policy. A special focus on analytical techniques in developing, implementing and controlling marketing plans is provided.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hofstra.edu

Phone Number:

(516) 463-6600

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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