BGRD 51500 - Marketing Research

Institution:

Ithaca College

Subject:

Business-Grad

Description:

Introduction to the design and application of research methodology and the most common and practical problems associated with marketing research. Emphasis is on survey methods focusing on questionnaire construction, data collection, and analysis. Graduate students are required to complete an extra course requirement. Prerequisite: Graduate standing. Elective. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ithaca.edu

Phone Number:

(607) 274-3011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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