MUSB 425 - Music Marketing and Promotion

Institution:

SUNY at Fredonia

Subject:

Music Business

Description:

Effective marketing is a necessary component of any successful release of recorded music. This course explores the various elements of a marketing plan ¿ how it is researched, prepared, and implemented. The use and effectiveness of marketing via radio, print, the Internet, and touring will be examined. An inquiry into the changing music industry will focus on the emergence of developing markets and the future of music.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fredonia.edu

Phone Number:

(716) 673-3111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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