BUAD 560 - Marketing Strategy

Institution:

SUNY at Fredonia

Subject:

Business Administration

Description:

An introduction to marketing strategy and the elements of marketing analysis: customer, competitor, and company analysis. Students will enhance their problem-solving and decision-making abilities utilizing the elements of marketing mix: product strategy, pricing, advertising and promotion, and distribution. A case study approach is employed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fredonia.edu

Phone Number:

(716) 673-3111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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