ESTM 60102 - Techonlogy Business Fundamentals - Technical Marketing

Institution:

University of Notre Dame

Subject:

EG

Description:

Technical Marketing: The application of modern marketing techniques in design, development, and commercialization of embryonic and high risk technologies. Models, theories, and frameworks to identify and analyze markets. The use of virtual customer algorithms in the context of the innovations cycle, culminating with issues associated with the evolution of the concept through new product development and commercialization stages - from invention to venture for start-up companies and from invention through product development in larger companies will be emphasized, including the similarities and differences.

Credits:

1.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nd.edu

Phone Number:

(574) 631-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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