BUAD 540 - Marketing Management

Institution:

William and Mary

Subject:

Business Administration

Description:

Marketing Management Focuses on developing integrated marketing programs that address customer needs, competitive activity, channel and supplier behavior, macro environmental factors, and market evolution. Emphasis is placed on assessing the market and developing a responsive marketing mix: product policy, pricing, channels of distribution, integrated marketing communications, and support structure.

Credits:

1.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wm.edu

Phone Number:

(757) 221-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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