BUAD 450 - International Marketing

Institution:

William and Mary

Subject:

Business Administration

Description:

Global Marketing. This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wm.edu

Phone Number:

(757) 221-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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