ORL 723 - Strategic Marketing

Institution:

Cairn University

Subject:

Description:

A course that provides an overview of marketing and the implementation of planning methods to successfully develop components of the marketing mix. The course includes the practical application of marketing in developing a marketing plan to be implemented by the student in his/her organization. All organizations are involved in some type of marketing, whether formally or informally. Note: This course is delivered via the internet.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cairn.edu

Phone Number:

(215) 752-5800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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