BUS 604 - Strategic Marketing

Institution:

Cairn University

Subject:

Description:

A course designed to explore the main aspects of strategic marketing theories and concepts and their applications. This course assists students in developing strategic marketing thinking in an international setting and leadership and management skills for planning and conducting activities in the global marketplace. Summer session.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cairn.edu

Phone Number:

(215) 752-5800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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