MBA 521 - Healthcare Marketing

Institution:

Alvernia University

Subject:

Description:

This course is designed to provide class members with a broad approach to the concepts and various marketing functions including the behavior of medical consumers, and the development of new pharmaceutical products (both prescription and over-the-counter), procedures, and devices. Emphasis will be placed on international issues and their impact on the development of strategies for consumer and medical products and services entering the global market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alvernia.edu

Phone Number:

(610) 796-8200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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