BUS 434 - Marketing Management

Institution:

Alvernia University

Subject:

Description:

A capstone course in the marketing curriculum that integrates previously presented principles and practices. The course is designed to develop an appreciation of the marketing executive's viewpoint which focuses on managing organizational resources to fully understand customer needs and wants; develop compelling offering of products and services; effectively communicate with targeted customers; capture and deliver optimal value. Detailed case studies and projects will be used to explore the application of marketing theory to practical situations. Course work will be oriented to consider profit-oriented, not-for-profit and public-sector organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alvernia.edu

Phone Number:

(610) 796-8200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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