MBA 622 - Marketing Management

Institution:

Saint Martin's University

Subject:

Description:

Examination of marketing system, its operations and mechanism for coordinating these operations. Market research, advertising and consumer psychology to assist marketing manager in major marketing decisions will be explored. Emphasis on development of integrated marketing program. Prerequisite: MBA 606.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stmartin.edu

Phone Number:

(360) 491-4700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.