MBA 606 - Marketing Concepts and Theory

Institution:

Saint Martin's University

Subject:

Description:

Provides an understanding of societal, managerial and strategic underpinning of marketing theory and practice. A study of the basic concepts and tools necessary in analysis of markets and marketing opportunities, as well as designing tactical marketing strategies. Prerequisite: MBA 503 or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stmartin.edu

Phone Number:

(360) 491-4700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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