PSYC 414 - Consumer Psychology

Institution:

West Liberty University

Subject:

Psychology

Description:

The study of the processes involved when consumers purchase products or services to satisfy their needs. Topics include consumer perception, motivation, attitudes, decision making, group identification, and lifestyles. Prerequisites: PSYC 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westliberty.edu/

Phone Number:

(304) 336-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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