BLA 400 - Marketing for Leaders

Institution:

West Liberty University

Subject:

Business Leadership Admin

Description:

This course studies basic principles of and important strategies for marketing in for-profit and non-profit organizations. Emphases are placed upon examining 1. the role of marketing in creating and delivering the value proposition, and 2. how marketing fits into an organizational structure. A major assignment in this course is for the students to develop a management/administrative plan for marketing a particular project or program within an organization. Prerequisite: BLA 310

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westliberty.edu/

Phone Number:

(304) 336-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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