COMM 302 - Public Relations Principles

Institution:

Alfred University

Subject:

Communication Studies

Description:

Public relations is the values-driven management of relationships with groups of people that can influence an organization's success. This course examines how organizations can ethically and systematically build productive, mutually beneficial relationships with such groups. To accomplish this, we discuss: (1) the historical antecedents and contemporary practice of public relations in America; (2) the day-to-day tasks and communication responsibilities of public relations practitioners; and (3) the various challenges PR practitioners encounter in their careers. No prerequisite; COMM 205 recommended.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alfred.edu

Phone Number:

(607) 871-2111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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