COMS 411 - Public Relations Media and Campaigns

Institution:

Radford University

Subject:

Communication & Media Studies

Description:

Three hours lecture/discussion. Prerequisites: COMS 130, COMS 230, COMS 225 and either COMS 235 or COMS 104. Use of media to achieve motivation within various target audiences; theory and nature of materials emanating from a public relations department or counseling firm; practical analysis and development of specialized communication materials to gain reaction and support from specialized groups.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.radford.edu

Phone Number:

(540) 831-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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