COMS 173 - Introduction to Advertising

Institution:

Radford University

Subject:

Communication & Media Studies

Description:

Three hours lecture. Provides a foundation for advertising, its history, development, problems and challenges. Includes an overview of advertising, its creativity, composition, decision making, media planning, and management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.radford.edu

Phone Number:

(540) 831-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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