COMM 3050 - Entry Strategies in Emerging Markets

Institution:

University of Virginia-Main Campus

Subject:

Commerce - Integrated Core Experience

Description:

Course examines global corporate entrepreneurship & the processes through which established companies identify, launch,& manage the entry of existing products into geographic markets in which the companies do not currently compete. Through a major integrative project, students apply competencies gained through the Integrative Core Experience to the development of entry strategies in emerging markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.virginia.edu/

Phone Number:

(434) 924-0311

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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