CHP 475 - HEALTHCARE MARKETING

Institution:

Old Dominion University

Subject:

Description:

Lecture 3 hours, 3 credits. Prerequisite: permission of the instructor. This course provides a basic understanding of marketing in a health care setting. It will cover the following: the history of marketing in a health care setting, health care markets, marketing tchniques, and leadership skills in managing and supporting the marketing efforts.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.odu.edu

Phone Number:

(757) 683-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.