MKT 682 - Seminar in Marketing Theory

Institution:

Saint Louis University-Main Campus

Subject:

Marketing

Description:

A seminar consisting of readings from journals and scholarly books which explore various philosophies of marketing theory, the nature of scientific inquiry, the nature of marketing data, and various approaches to data collection. Students will be assigned readings each week, and will be responsible for leading the discussion on those readings specifically given to them. (offered every other year)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.slu.edu

Phone Number:

(314) 977-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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