MKT 620 - Consumer Anls/Buyer Beh

Institution:

Saint Louis University-Main Campus

Subject:

Marketing

Description:

Theoretical foundations of consumer behavior with specific attention to aspects of cognition, affect (emotion) and behavior. Practical applications of theory as a basis for marketing action in domestic and global marketings.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.slu.edu

Phone Number:

(314) 977-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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