MKT 300 - Consumer Behavior

Institution:

Hilbert College

Subject:

Description:

The course overviews consumer behavior principles and addresses its application within the marketing function as an effective market segmentation/product development/ marketing communications tool. Course topics focus on the dynamics of consumer behavior from both individual and group perspectives and models of buying behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hilbert.edu

Phone Number:

(716) 649-7900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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