PRL 421 - Pub. Rel. Research & Strategic Planning

Institution:

Franklin College - Indiana

Subject:

Description:

Study of and practice in the qualitative and quantitative research methods commonly used to plan and evaluate public relations efforts. Includes development of research-based strategic communications plans. Prerequisites: JOU 120, JOU 150, PRL 221, and PRL 333; or consent of instructor. Fall.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklincollege.edu

Phone Number:

(317) 738-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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