CMMK 415 - Public Relations Principles and Practices

Institution:

Saint Louis University-Main Campus

Subject:

Communication (PS)

Description:

This course surveys the basic concepts and principles in the multifaceted field of public relations. Students will attain knowledge and understanding of the role and functions of public relations in a global society, including the role of the public relations professional as a liaison between all stakeholders, internal and external. The historical evolution of public relations; career opportunities in the field; and professional, ethical, and legal responsibilities will be discussed. Learning will be reinforced through case study analysis and development, written papers, interactive discussion, and oral presentations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.slu.edu

Phone Number:

(314) 977-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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