CMMK 427 - Advertising Principles and Practices

Institution:

Saint Louis University-Main Campus

Subject:

Communication (PS)

Description:

This course explores the numerous dimensions of advertising ¿ as a business, a creative communication process, a social phenomenon, and a fundamental ingredient of the free enterprise system. Students will have the opportunity to analyze and advertising perspectives; develop marketing and advertising strategies; integrate advertising with other elements of the communications mix; and create advertisements and commercials. Ethics and social responsibility will emphasize throughout the course. Learning will be facilitated through interactive discussions, case analysis, written assignments, oral presentations, and the critical analysis of an advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.slu.edu

Phone Number:

(314) 977-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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